5 ways to get the most from your website content strategy
Visitors to your website will decide within the first 10 seconds whether you have something of interest to them, and that really isn’t much time to make a positive impact.
Microsoft Research has completed a study which analysed data from over 200,000 different websites. It has determined that the first 10 seconds are critical, and so your content strategy needs to include a plan for quickly engaging and connecting with your visitors.
You are an expert in your field and you need to project this inherent credibility to your audience. This means carefully proofreading everything for spelling and grammar mistakes, ensuring that every claim you make is true and can be backed up by facts and references and that everything you write is professional and tasteful.
Long meandering sentences full of complex words and ideas presented within a complex layout simply isn’t going to work. Your audience needs to gain an understanding of your core message and values without having to work hard for it. A quality agency specialising in web design in Devon such as http://vuonline.co.uk/web-design/, will understand how to lay out your message simply and communicate your values in an engaging way.
Links are one of the most important aspects to consider when producing quality content that is both informative and interesting. If you provide your visitors with links to facts backing up your claims, you will instantly appear to be more credible. By linking to other credible websites within your field you will also be working towards establishing a community, and you’re more likely to experience those credible websites linking back to your content, which in the world of SEO is like gold dust.
In short, you should aim to fall somewhere between boring and over the top. Long, formal paragraphs of text do not come highly on the engagement scale, but neither does an overuse of vernacular expressions. Keep your writing concise and relatable, making use of intelligent humour where appropriate, and include strong calls to action, which will encourage conversation between you and your visitors.
Ensure your content is easy to scan, making use of headings, subheadings and images and you’ll be well on your way to ensuring your visitors stick around for longer than those initial 10 seconds.