Isra García, one of the essential figures to understand the keys of Social Media Marketing, brings us closer to the understanding of a more humane and less technological digital communication model, where people are...
The ultimate goal of marketing is to achieve a favorable attitude towards the brand. The Social Media revolution has given users command, allowing them to stand as the main influencers. Now it is these brand advocates...
We must understand that the issue is one of the keys to the success of our campaigns. It is one of the main determinants for the subscriber to open the email or not and that...
Any company or brand that wants to succeed must necessarily give something in return for customer loyalty, as we already know, and that something is content, whatever its nature: articles, promotions, coupons, videos …
The benefits of Digital Marketing and Social Media policies are usually related mainly to the achievements in the communication section and promotion campaigns in the network. However, the revolution of online marketing does not stop...
Open and honest dialogue is the basis of a good reputation in social networks. However, the opinions we receive or read about us or our companies are not always flattering or cordial.
Writing an email is easy, but making it easy does not mean it is the right email. Many marketing managers still send emails with inappropriate texts and, why not say it, completely useless when it...
Every time I hear more often than the bubble of Social Media or social networks is about to explode. As a Social Media Manager, I still do not have a sufficiently formed opinion, but I see on the horizon elements...
Consumers are increasingly relying on the scores and evaluations that appear in social media, so companies are, in parallel, increasing in 2012 between 10 and 15% the budgets needed for its development. However, Gartner predicts...
So, we have already explored five reasons why a Scrum framework is so beneficial to corporate teams, but there are even more advantages to be had from the methodology. Image Credit 1. It offers...