Today, most people know what is SEO (search engine optimization) and the important role it plays in an online business. However, for the SEO work should plan, develop and execute a good online marketing strategy.
To help with this task we tell you below how to make a SEO strategy effectively in 5 steps:
- Set goals. Know what your target audience and their behavior patterns.
Obviously, the purpose of an SEO strategy is to enter the top of the ranking of search engines to drive traffic to your website. But that does not matter too much if your site is not attracting your target audience. The first thing to do is to identify your target audience and learn everything you can about them – demographics, search patterns and preferences, geographical location, etc. A good way is investigating Google Analytics. Once you’ve defined your audience, you have to set goals based on that hearing. What do you want your audience to your site? What is the best way to attract your audience?
Without a clear set of objectives you will lose time and not get the results you want.
Analyze the type of audience they want to reach necessary to conduct a keyword research. Decide which keywords you should or should not be your strategy is essential for this work. Create an Excel spreadsheet in which you put by category keywords that might identify with your services, your products and your own website. Once you have it, you can start using the planner Google keywords to find the most popular keywords and connect to your Excel.
- SEO on page and site structure
The on page SEO is vital to help search engines understand what your site is. The first step is to make sure the search engines can crawl your site and find your content. This requires that you make sure you have a good internal linking no broken links, good navigation, unique content and a good loading speed.
Your keyword research will also be very useful here; as it will help you optimize your content. It is important to build specific pages around key issues, and that gives search engines a clear understanding of what is each page. Trying to fit too many topics on one page will do more harm than good.
- Off page SEO and link building
Links are one of the main factors to rank a website. Therefore the development of a plan for getting inbound links is very important. The best thing to do is try to get links naturally. Making connections in your industry and your target audience is a great way to improve your brand image and improve the SEO off page. The more people know you’re more likely to get links to your site, thus improving your SEO. Another good method is to create content that can provide organizations and websites that are an authority in your industry.
- Analyze the results
Know what is working and what is not very important. You must find a system to measure the results of your SEO strategy and analyze your actions.
- Set up an account of Google Analytics to monitor organic traffic every day, every week and every month.
- Create a spreadsheet to keep track of the changes you’ve made in your website so you can see what those outcomes achieved.
- Keep track of your keywords to see how it changes your position in the ranking over time.
SEO is a continuous and slow process, but if you have a good strategy to get a lasting success.