CP Proximity and Google promote innovation in digital advertising
CP Proximity is the first agency to have access to the Google platform for agencies, Google Agencyland. After the exceptional reception of this project in the United States by the agencies of the Proximity / BBDO Worldwide group, both companies have decided to join their efforts in Europe so that the agencies of the Proximity BBDO network specialized in the development of communication actions in the Digital and interactive environment are the first to exploit Google Agencyland in these markets.
Google Agencyland is a platform for learning and training resources developed by Google to promote innovation in the development of digital advertising, and provides access to experts, case studies and international experiences. All this will allow CP Proximity and the agencies of its network in other countries to keep permanently updated about the latest news and opportunities presented by the digital environment.
Thanks to this collaboration, CP Proximity also strengthens its relationship with the search engine, improving its ability to extract the maximum benefit to Google’s advertising solutions, for the benefit of its customers.
“The collaboration with Google in other markets has been an excellent opportunity for the companies in our group. Agencies like those in New York have even created face-to-face networking spaces with employees, customers and collaborators that foster innovation and creativity and that we will also promote here. From CP Proximity, we are very pleased with the exceptional willingness of Google to replicate the good results obtained in other markets and we have good expectations with the opportunities it will represent for our customers, “says Joaquim Ramis, president of CP Proximity.
The Google Agencyland initiative is already fully implemented in the offices of the CP Proximity agency in Barcelona and Madrid and it is planned to launch new projects to bring it closer to CP Proximity customers throughout the first quarter of the year.