Discovering the Anatomy of Content Marketing
At this point, we are all clear about the importance of good content when carrying out our marketing strategy if we want to position ourselves as a relevant person in our sector or market niche.
We could say that content is our currency with the client-user. He gives us his loyalty and we give him good service and good content. But what is the key to creating content that is successful?
According to Amit Singhal, a Google collaborator, “it’s not primarily about content, but about identifying with it, relationships and content.” According to the infographic we present today (at the end of the article), the brain of content marketing is in the blogs , infographics, podcasts, Whitepapers, ebooks, guides or case studies, that is, everything from which we can extract information to create content.
We must not lose sight of the fact that the content considerably increases visibility, as shown by the fact that the blogs on the websites of companies achieve 55% more visits and that the companies that enable a blog get 97% more inbound links than others, as well as that 37% of marketing professionals say that blogs are the most valuable means for marketing.
The content influences the purchase decision of the client, being the factor that influences 50% of the users. Notwithstanding the heart, the most important center must be a content that is relevant within a segmented marketing strategy. Another interesting fact is that the content favors the reach. Thus, blogs provide web pages 434% more indexed pages and 97% more in the case of links.
Regarding economic data, having good content on a website helps to retain and optimize our audience, since, according to Contentplus data, three out of four users search the content for the response to their purchase decision, being the blogs, with 63% the most important tool before this decision.
It also helps the content to find customers, because we give them something that interests them. However, 61% of companies that share and create content have found customers on LinkedIn, 67% on Facebook and 51% on Twitter, with 63% saying they have increased their effectiveness.
To conclude, it should be said that 70% of consumers prefer to know a company through articles rather than the typical advertisements, because we reject that advertising more and more, and that 60% of consumers feel sympathy towards a brand after Read relevant content on your web page.