Advertising on mobile search engines continues its growth
There seems to be no truce for advertising spending on mobile search engines, as IgnitionOne recognizes in its quarterly analysis, with increases of 116% in tablets compared to the same period of the previous year (2nd quarter), and of 106% in smartphones in the Same period. If we compare these figures with the 7% increase in the total market for search engine advertising, there is no doubt that mobile devices are achieving an important place within this segment.
Clicks and impressions on smartphones and tablets have also seen significant growth during the second quarter of 2012. Compared to the previous year, impressions increased by 104% in tablets and 82% in smartphones, while clicks were 91% In tablets and 135% in smartphones.
Impressions and clicks also rose 5% in the second quarter of the global market.
The cost per click was in different directions depending on the device used, 13% lower on smartphones but 13% higher on tablets.
During the quarter, tablets accounted for 59% of total ad spending on mobile searches, down from 64% in the first quarter.
Google had a very strong second quarter, gaining 79.2% of total spending, managing to recover lost ground against Yahoo and Bing in previous quarters.
The retail sector had a quarter of growth, with spending on search advertising increasing by 18% compared to the same period last year, and impressions by 24% growth as well.
The tourism industry enjoyed a significant increase of 80% in impressions and 79% in clicks. The retail sector also saw significant increases of 76% in impressions, but only 25% in clicks.