Category: Social Media

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Why Social Media is really important?

It is hard to believe that by now someone can still question the importance of social networks for brands. But, if there is any skeptic who still questions the imperative need to develop an adequate...

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Do not talk about Starbucks and Lady Gaga

I recognize it! I am a fan of Social Media, and as such, consumers of all kinds of information, theories, practices, innovations and good examples.So far, and everything I’ve read and experience, I have taken...

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Social media and the balm of Gilead

In the same way that the legendary balm Fierabrás – as you know readers of Don Quixote – promised to cure all ills and known diseases, many companies rush to social networks and or...

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The social spam is triggered

During the first half of the year, the social networks have experienced an avalanche of spam. According to the report Nexgate, it has been possible to record up to 355% more of these unwanted messages...

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Why many businesses lose money with Social Media

Although users love social networks, they do not go to it to make decisions. Large companies explore their massive reach, but without much effect on sales. I love social networks because they have changed the...