Category: Business

With most companies focusing their efforts on marketing actions on social networks such as Facebook, Twitter or LinkedIn, a third of them (36.1%) say they have been able to convert their connection to sales...

The Hi-media Payments Observatory conducted by Harris Interactive with a sample of 5,000 Internet users in Europe (Germany, Spain, France, United Kingdom) and the United States confirms that:

World growth should increase over the next 3 years, 4.5% in 2011 and 5.3% in 2012. The healthy 3rd year after the crisis repeats the model of the 2 previous crises. Strong growth in...

Despite the bad omens for advertising investment in the middle, the Internet is once again a lifeline in this sector. Advertisers believe that “the falling slope” of advertising investment has “begun to diminish” in recent...

A case that explains the main keys to Obama’s success, as well as the new direction of marketing for companies and organizations. The result is known to all, Obama has become, in addition to...

IBM highlights how predictive analytics solutions-focused on statistical methodology and data mining-can help companies improve management with their customers, both when designing more precise strategies for portfolio expansion, and to prevent and avoid dropouts...

Traditional advertising based on large image campaigns seems to have remained small for Pepsi, which has opted to reduce its advertising investments by 20 million dollars, which will be used for social projects in...

Currently, Internet users in general enjoy sharing their experiences with other users and providing information about their trips. It does not matter if they write it on a blog, on Facebook, on Twitter or simply...

This was undoubtedly one of the most famous phrases of the Greek philosopher Socrates, considered one of the greatest, both of Western and universal philosophy that was the teacher of Plato and had Aristotle...