Despite the bad omens for advertising investment in the middle, the Internet is once again a lifeline in this sector. Advertisers believe that “the falling slope” of advertising investment has “begun to diminish” in recent...
A case that explains the main keys to Obama’s success, as well as the new direction of marketing for companies and organizations. The result is known to all, Obama has become, in addition to...
The business exchange system continues its good progress despite the crisis. Compensa, the pioneer batering company, grew by 38% in 2008 to reach 12,000,000. of dollars billed. In this time of crisis, it is difficult to...
IBM highlights how predictive analytics solutions-focused on statistical methodology and data mining-can help companies improve management with their customers, both when designing more precise strategies for portfolio expansion, and to prevent and avoid dropouts...
Traditional advertising based on large image campaigns seems to have remained small for Pepsi, which has opted to reduce its advertising investments by 20 million dollars, which will be used for social projects in...
Currently, Internet users in general enjoy sharing their experiences with other users and providing information about their trips. It does not matter if they write it on a blog, on Facebook, on Twitter or simply...
This was undoubtedly one of the most famous phrases of the Greek philosopher Socrates, considered one of the greatest, both of Western and universal philosophy that was the teacher of Plato and had Aristotle...
You know that social networks are an appropriate springboard for your brand, but do you really have to be in all of them? why? The most convenient is to make an objective analysis and evaluate the...
One of the debates that most often occur among companies that intend to address Social Media, is whether the figure of the Community Manager should correspond to that of an external professional or a...
Are you really aware of how important the titles are in your posts or in your e-mails? Have you ever considered the number of potential clients you may be losing because you did not capture...
