IBM highlights how predictive analytics solutions-focused on statistical methodology and data mining-can help companies improve management with their customers, both when designing more precise strategies for portfolio expansion, and to prevent and avoid dropouts...
Traditional advertising based on large image campaigns seems to have remained small for Pepsi, which has opted to reduce its advertising investments by 20 million dollars, which will be used for social projects in...
Currently, Internet users in general enjoy sharing their experiences with other users and providing information about their trips. It does not matter if they write it on a blog, on Facebook, on Twitter or simply...
This was undoubtedly one of the most famous phrases of the Greek philosopher Socrates, considered one of the greatest, both of Western and universal philosophy that was the teacher of Plato and had Aristotle...
You know that social networks are an appropriate springboard for your brand, but do you really have to be in all of them? why? The most convenient is to make an objective analysis and evaluate the...
One of the debates that most often occur among companies that intend to address Social Media, is whether the figure of the Community Manager should correspond to that of an external professional or a...
Are you really aware of how important the titles are in your posts or in your e-mails? Have you ever considered the number of potential clients you may be losing because you did not capture...
The ultimate goal of marketing is to achieve a favorable attitude towards the brand. The Social Media revolution has given users command, allowing them to stand as the main influencers. Now it is these brand advocates...
Any company or brand that wants to succeed must necessarily give something in return for customer loyalty, as we already know, and that something is content, whatever its nature: articles, promotions, coupons, videos …
How hard it is many times, to listen, something that is believed simple many times, but to do it really, is not something that everyone knows how to do. Many times, instead, and to do...
The 5 Steps of a Risk Assessment
18 Sep, 2018
