Category: Business

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Stuck for a gift for Dad or Grandad?

If you’ve reached that point with Christmas or a Birthday round the corner and you are completely stumped for a gift for Dad or Grandad look no further for we have a few ideas....

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5 Tips for Choosing a Great Domain Name

You have great products, you’ve built a reputation for excellent service…logically this means people will flock to your website, right? Image Credit Wrong. All of the assets listed above mean nothing in terms of...

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Why generate effective brand experiences?

The brand experience involves an exchange of information that goes beyond the benefits or specific data of a product or service. But, how to make it effective? Through the conjugation of strategies based on memorability and...

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Social Branding: The publicity of the facts

We could define Social Branding as the new discipline that deals with brand building from an authentic Social perspective and sensitivity. Bearing in mind that for most companies, the presence in Social Networks and Corporate Social Responsibility...

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The problem is income, not employment

My friends say “coaches” that asking the right questions is essential to achieve the objectives. The problem management experts also say that the first thing to do to solve them is to identify them clearly. However,...

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Companies that have a website grow by 17%

The Internet has modified the rules and the dynamics of the industry. Within the segment of companies that increased their sales, the average annual growth of those that have a website was 17%, compared to...