Category: Business

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Companies that have a website grow by 17%

The Internet has modified the rules and the dynamics of the industry. Within the segment of companies that increased their sales, the average annual growth of those that have a website was 17%, compared to...

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One step beyond the Conjoint: Menu Based Conjoint

One of the market research tools most commonly used to determine consumers’ purchasing preferences and attitudes is the “Conjoint Analysis”. Since its first development, more than 40 years ago, Conjoint’s techniques have continuously evolved...

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Advertising money seeks digital media

Despite the bad omens for advertising investment in the middle, the Internet is once again a lifeline in this sector. Advertisers believe that “the falling slope” of advertising investment has “begun to diminish” in recent...