Category: Business Ideas

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Why our business should bet on Content Marketing?

Content marketing has become an important part of the brand’s online marketing strategy. An undoubtedly necessary and indispensable resource. Without content, we can not develop an effective strategy in Social Media, nor is it possible to...

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5% of reviews, ratings and reviews are false

We all know that the three Rs of social consumer Rating, Review, Recommendation (Rating, Critical Recommendation) govern today’s world of digital commerce and our journey as customers to purchase. But when we try to find which hotel...

What companies implement Authorship in their content strategy 0

What companies implement Authorship in their content strategy

Authorship is an add-on created by Google in order to assess the quality of web content, based on the credibility and relevance of its author. A new quality that from time to time is gaining...

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Top 10 scams, frauds and scams via e-mail

Although many “experts” predicted that with the emergence of social networks the email was nearing its end, nothing is further from reality. It remains one of the most widely used communication methods worldwide and increasingly...

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Do we really know what a Fan?

Singers, actors and footballers have thousands of fans, teenagers who idolize them. In fact today there is a kind of global big league teams made up of fans of the young stars struggling to defend...

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The Community Manager, a beautiful mind

Surely many remember that movie “A Beautiful Mind” (A Beautiful Mind).Based on a biographical drama starring actor Russell Crowe, her story inspired by the novel by Sylvia Nasar, nominated for the Pulitzer Prize in...

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Strategic Marketing: Emotions or coupons?

Customer Experience covers many aspects and elements. Physical or material Customer Experience: price, product, location, hours, plus the channel that uses: physical or online store functions. And a critical defining aspect Customer Experience: emotional....