Category: Business Ideas

5% of reviews, ratings and reviews are false 0

5% of reviews, ratings and reviews are false

We all know that the three Rs of social consumer Rating, Review, Recommendation (Rating, Critical Recommendation) govern today’s world of digital commerce and our journey as customers to purchase. But when we try to find which hotel...

Top 10 scams, frauds and scams via e-mail 0

Top 10 scams, frauds and scams via e-mail

Although many “experts” predicted that with the emergence of social networks the email was nearing its end, nothing is further from reality. It remains one of the most widely used communication methods worldwide and increasingly...

Do we really know what a Fan 0

Do we really know what a Fan?

Singers, actors and footballers have thousands of fans, teenagers who idolize them. In fact today there is a kind of global big league teams made up of fans of the young stars struggling to defend...

The Community Manager, a beautiful mind 0

The Community Manager, a beautiful mind

Surely many remember that movie “A Beautiful Mind” (A Beautiful Mind).Based on a biographical drama starring actor Russell Crowe, her story inspired by the novel by Sylvia Nasar, nominated for the Pulitzer Prize in...

Strategic Marketing Emotions or coupons 0

Strategic Marketing: Emotions or coupons?

Customer Experience covers many aspects and elements. Physical or material Customer Experience: price, product, location, hours, plus the channel that uses: physical or online store functions. And a critical defining aspect Customer Experience: emotional....