We already know that social networks are not for sale, however we can not deny that Social Media is a very suitable channel to reach the client. For this reason, companies continue to try new options in order to attract the customer and get their loyalty, thus encouraging the conversion.
The brands launched to expand their brand in social networks, betting mostly by Facebook as the main destination or Twitter as a channel of communication in real time. In 2010, the birth of Pinterest was a revolution, its rapid adoption by users managed to rethink the strategy in Social Media of more than one company. Its high visual appeal, as well as its ease of use, has been determinant to obtain adepts, mainly of feminine gender.
In one year, 51% of brands have implemented the Pinterest button on their website. This allows the users of this social network to pin those products or images that interest the web in their planks. This increases the impact of content, which is more relevant to the brand. This vertiginous growth of Pinterest gives us to understand that the curing of contents will be of vital importance to boost social commerce.
On the other hand, Facebook’s battlefield is apps, those added applications that encourage interaction on the page, offering users various utilities to encourage engagement and participation. 62% of brands have product app, 5% of which offers the possibility of purchasing the product. 41% includes some type of raffle or promotion, while 37% are apps aimed at promoting engagement with the brand. However, it gives the impression that these functionalities are losing value. Like any other activity in Social Media, companies must ensure their effectiveness, as well as maintain and update them. 35% of the app companies have on Facebook do not work or are obsolete.
All are advances without a doubt significant, but what are the main factors that should boost a company in Social Ecommerce?
At this point, companies must continue to take advantage of the potential of social networks to approach their target audience. This time, his strategy should be aimed at attracting him, offering him useful information and his interest, Favoring that it interact with the content. To do this, companies must be marked with a series of challenges or objectives that will be fundamental.
Betting on brand recognition through social channels. Carrying out actions more and more attractive and intelligent, leaving aside the simple promotion.
Increase the referential traffic coming from the 2.0 medium. With an effective content strategy, brands can draw the attention of the target audience, and get you to the web.
Make the web more social. Implementing social buttons as well as social login and other solutions like the recent Custom Open Graph, Facebook.
Implement Social CRM. It is an important source of high value information about customers. It allows registering your requests, what are your most common demands, frequent doubts and estimating behavior patterns.
Brands that have already implemented these recommendations are noticing the results, translated into 4.6% more engagement thanks to Facebook, or Pinterest’s 7.3% increase in referral traffic. How are you going to implement Social Ecommerce for your company? 3% of referral traffic by Pinterest. How are you going to implement Social Ecommerce for your company? 3% of referral traffic by Pinterest. How are you going to implement Social Ecommerce for your company?