Author: ru55el

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Why generate effective brand experiences?

The brand experience involves an exchange of information that goes beyond the benefits or specific data of a product or service. But, how to make it effective? Through the conjugation of strategies based on memorability and...

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An Introduction to NDT

Non -destructive testing, or NDT, is the term used for tests that analyse and evaluate a material’s properties without causing it any damage. In industries in which component failure could cause economic loss or...

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Understanding the importance of CNC Milling

Computer numerical controlled (CNC) milling is a revolutionary way of creating and cutting products from raw and rough material. The computer numerical part means that for the first time all angles of the milling...

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Social Branding: The publicity of the facts

We could define Social Branding as the new discipline that deals with brand building from an authentic Social perspective and sensitivity. Bearing in mind that for most companies, the presence in Social Networks and Corporate Social Responsibility...

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3 tips to take rebates to social networks

With the end of the Christmas campaign, more hopeful sales come than ever. After four years of setbacks, it is estimated that in 2012 spending on sales will increase for the first time since the...