Monthly Archive: August 2018


One step beyond the Conjoint: Menu Based Conjoint

One of the market research tools most commonly used to determine consumers’ purchasing preferences and attitudes is the “Conjoint Analysis”. Since its first development, more than 40 years ago, Conjoint’s techniques have continuously evolved...


Facebook pages do not work for small advertisers

Social networks are not, a priori, the best advertising support for SMEs. This is one of the conclusions exposed by Rubén Iglesias, CEO of Conteneo, in his presentation on advertising strategies for SMEs that took...