Monthly Archive: September 2016

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Why many businesses lose money with Social Media

Although users love social networks, they do not go to it to make decisions. Large companies explore their massive reach, but without much effect on sales. I love social networks because they have changed the...

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The Community Manager, a beautiful mind

Surely many remember that movie “A Beautiful Mind” (A Beautiful Mind).Based on a biographical drama starring actor Russell Crowe, her story inspired by the novel by Sylvia Nasar, nominated for the Pulitzer Prize in...

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Interesting Trends in the Materials Handling Sector

These are some of the surprising trends in materials handling that will shape industrial applications in the immediate future and longer term. Image Credit 1. The Internet of Things The idea of intelligent materials...

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8 Keys of effective lead generation campaign

Prospecting campaigns accounts have become one of the key to generating leads within organizations with B2B business activities. The objectives pursued are on the one hand, obtaining qualified account information, key people, structures, projects and...

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Strategic Marketing: Emotions or coupons?

Customer Experience covers many aspects and elements. Physical or material Customer Experience: price, product, location, hours, plus the channel that uses: physical or online store functions. And a critical defining aspect Customer Experience: emotional....